http://www.thedrum.com/news/2013/01/08/mobile-accounts-20-facebook-ad-spend
Accessed 8th January 2013
Accessed 8th January 2013
This article really shows the growth of mobile advertising but also the amount of volume of users Facebook must be receiving from mobile and tablet platforms due to this need in advertising. Mobiles and tablets received 20% of face books spend on adverts, which must mean over a fifth of people use Facebook from their mobile deceives.
Kenshoo CMO Aaron Goldman said the amount of Facebook mobile ad spend will increase over time. “The world’s top brands have embraced Facebook mobile advertising and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences,” he said.
I think this is interesting due to the how brands are embracing and going to embrace mobile advertising even further due to the audience that is there. Aaron Goldman says that "deliver enhanced interactive experiences" which seems to suggest that adverts are going to become more interactive and engaging to grab the user attention.
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