(Creative Review, April 2012, Page 44)
Interesting piece about the design of the Windows Phone operating system which has now expand to windows computers and game consoles. Which might be a good suggestion of how powerful making a successful brand design on a mobile deceive can dominate your whole business.
I thought it was interesting how Windows did not go down the same path of apple as making visual representations of real life objects within their system. (this is something I will shall explore later). Instead they viewed the history of design and applied the most successful parts into the their new but simple operating system.
"The erosion of boundaries between the real and virtual as they moved in and out of their lives on the screen." - Sherry Turkle, page xi, (alone together).
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