History of Social Networking

http://www.digitaltrends.com/features/the-history-of-social-networking/
Accessed 8th January 2013

The Internet was primarily design and made as a structure for communities to communicate with one another. "computer networking was initially envisioned in the heyday of the Beatles as a military-centric command and control scheme". An early form of communication for the normal hobbyist was Bulletin Board system which allowed user to share items with the community from code, pictures and files. Sites like classmates.com was built on existing communities that went to school together. It feels that most social network were built from offline communities from Facebook with universities to myspace to musical performers in California. 

Mobile Ads Facebook

http://www.thedrum.com/news/2013/01/08/mobile-accounts-20-facebook-ad-spend
Accessed 8th January 2013

This article really shows the growth of mobile advertising but also the amount of volume of users Facebook must be receiving from mobile and tablet platforms due to this need in advertising. Mobiles and tablets received 20% of face books spend on adverts, which must mean over a fifth of people use Facebook from their mobile deceives.

Kenshoo CMO Aaron Goldman said the amount of Facebook mobile ad spend will increase over time. “The world’s top brands have embraced Facebook mobile advertising and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences,” he said.

I think this is interesting due to the how brands are embracing and going to embrace mobile advertising even further due to the audience that is there. Aaron Goldman says that "deliver enhanced interactive experiences" which seems to suggest that adverts are going to become more interactive and engaging to grab the user attention.

Overview 2001 - 2011

http://www.thepeoplehistory.com/2011.html
Accessed 8th January 2013 (pages from 2004 to 2011)

Below is a quick and rough overview of what has happen since the launch of Myspace and Facebook to understand the context of the time.

2001
-USA refuses to sign the Kyoto agreement
-9/11 terrorist attacks on NYC
-California experiences electricity hikes of 46% causing black outs then electricity company files for bankruptcy protection
-Tony Blair is re elected
-Museums entry is made free in the UK
-Wikipedia is launched
-The iPod is released
-Windows XP is released
(Harry Potter and Pearl Harbor films)

2002
-Euro become official currency of some member states
-Kmart files for Bankrupty protection
-Queen mother dies
-Untied airlines files for bankruptcy protection
-Water found on Mars
(Harry Potter and Lord of the Rings films)

2003
-Invasion of Iraq
-Toyata overtakes Chrysler (as #3 car manfactur)
-Sucide bombing across the arab world and in India
-Space shuttle explodes on re entry
-US & Canada experience blackout
-Last commercial flight of concord
(Lord of the Rings and Bruce almighty films)

2004
-No weapons of mass destruction in Iraq, Torture by US troops in Iraq
-George Bush is re elected for second term
-High US fuel prices
(Harry Potter and Shrek 2 films)

2005
-Hurriance Katrina
-Rise oil prices
-Tony Blair re elected for third term
-Civil partnership allowed in the UK
-London Bombings
-fire at oil refinery UK
-Super jumbo jet flys
(Harry Potter, Hitch, War of the Worlds, Star wars films)

2006
-Iran intends to build nuclear bomb
-North Korea Nuclear bomb
-CIA Sercet Prisions - Torture
-US seaports bought by middle eastern companies
-one billionth song off iTunes
-google buys youtube
(V for vendelta, Pirates of the Caribean 2, CSI media)

2007
-School shooting with 37 people dying
-Wembley Staduim completed
-Troops withdrawn from Basra
-Gordon Brown becomes PM for UK
-Terrorist attack on Glasgow Airport
-Bank of England bails out Northern Rock
-US housing bubble pops
-iPhone launched & iTouch
(I am legend, Pirate of the Caribbean films)

2008
-Western finical instituatons faulter
-Bank of America nearly bankrupted
-Citi group makes a loss
-Fed cuts interest rates
-$150bn stimulus package for US economy
-General Motors reports largest loss ever
-Oil prices at all time high
-$700bn US bail out bill
-Macbook air launched
-Microsoft trys to buy yahoo
-Obama is elected on a  wave of hope

2009
-Unemployment is high and finical crisis continues
-Michael Jackson dies
-Russia shuts off gas to europe
-Icelandic banking structure collapses
-G20 finical meetings
-North Korea carries out more nuclear tests
-US airplane lands in the River Hudson
-3G networks grow
(Harry Potter & Ice Age films)

2010
-Deep recession and unemployment
-US health bill passed
-More troops in Afghanistan
-Iran push on with bomb
-Worlds tallest building completed
-iPhone 4 released
-iPad released
-Andriod phones growing in popularity
-Justin Beiber discover via youtube

2011
-Nuclear Disaster in Japan
-Burma becoming more democratic
-Norway terrorist bombing and shootings
-Arab spring via social networks and internet
-UK riots caused by shooting of a man by police
-Can be outwardly gay in the US Army
-Occupy Wall Street Movements
-Withdrawal from Iraq
-iPhone 4s
-Steve Jobs dies
-New Andriod OS
-First sythenic organ transplant
-First commercial space port opens
-Royal wedding
-Kim Jong ll dies

Starbucks Tax and Response

http://www.bbc.co.uk/news/uk-20650945
Accessed 8th January 2013
http://www.facebook.com/Starbucks
Accessed 8th January 2013
https://twitter.com/StarbucksUK
Accessed 8th January 2013

Currently in the news is that Starbucks had been avoiding paying any tax on their business causing huge public outcry and protests. I am interested how Starbucks use social media to express their thoughts to their audience and their audience saying theirs.

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Starbucks did not make any comment on their taxes on their Facebook feed when I check on the 8th January 2013. I thought this was amusing as a lot of their customer had.

This post from Starbucks Facebook page was interesting due to the argument between supports and angry customers of Starbucks. This is interesting as the supports are arguing Starbucks position for them and standing up to the angry users. This really shows off the brand loyalty that has been created and is used towards their benefit. These arguments go on most of their latest posting since the scandal appeared. Interestingly enough Starbucks doesn't seem to have tried to counter act peoples thoughts on this page however I have seen new television adverts.

As highlighted these comments and stories are getting a great deal of coverage from people interacting with the story. "no such thing as bad publicity" which might be true for Starbucks as they will ride this issue off but people will have been exposed to two months of mouth and have become more knowledgable to Starbucks and its services.

I wanted to look at their twitter feed quickly to see if Starbucks had mentioned anything about the tax avoidance on that feed. There was only one story linking to their website talking about the changes they would make from all the negative press and feedback they had received. I was hoping for something like this on Facebook but sadly nothing. What I thought was really interesting was all the offers they were giving consumers in the Christmas run up. I am unsure if this was already planned for Christmas or something done to create some positive word of mouth and get people back into their stores with a positive story to share with others.

History of Myspace

http://www.randomhistory.com/2008/08/14_myspace.html
Accessed 4th January 2013

This article explores the history of myspace from its launch until 2008. The most interesting part of this article is how the two founders saw the potential in friendster.com which lead them to developing myspace with its range of customisation to make their profile more of an representation of who the users is. They also built their website on existing communities for example the music scheme in south calforiana at the time.

What I really need to be looking at is. What was happening in the world at this time? What was the context for all these sites?

History of Facebook, continues

http://www.youtube.com/watch?v=EqcogBeAsuw
by TIME MAGAZINE
Accessed 4th January
2004
- 1 million users
2005
- Facebook photos launched
-6 million users
2006
-12 million users
-App platform open to developers
-Sells 1.6% of itself to Microsoft for $240million
2008
-Facebook chat launched
-Facebook connected launched (allows you to log into other websites with your Facebook account)
2009
-Like button launched
-Beats myspace for amount of users
2010
-Launches check in
-Social Network the film is released
-608 million users
2011
-Video calls within chat
-Timeline launched
-845million users
2012
-Buys instagram for $1billion
-Floats company

History of Facebook

http://www.historyoffacebook.com/

Accessed 4th January 2013

http://inventors.about.com/od/fstartinventions/a/Facebook.htm

Accessed 4th January 2013

https://www.facebook.com/facebook

Accessed 4th January 2013

This posting from "history of Facebook.com" gives a rough account of the story behind Facebook.

According to Facebook,