A broad comment on how the people can change the outcomes, but also how companies and organisation need to be more open to hear the voice of real consumers online.
It costs hardy anything to get your message onto the internet and to get your message out their. All information on the internet has an equal of chance of being consumered it just depends on if it is something interested in or if the consumer can find it. If people want to share it on social news sizes like reddict or create groups and apps on facebook for it.
Alexis talks about not taking your cause to seriously and let your audience be able to change and enhance your cause/business and most important is that "the message doesn't always come from the top down"
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