Context - Changing space we call the internet.

http://www.guardian.co.uk/technology/2010/jun/20/internet-everything-need-to-know

In this long article "everything you need to know about the internet" John highlights and give some interesting context to our modern online lives and the history. In the above quote he is exploring how we do not how the internet is really going to shape our lives for the long term and will only find out how it does with hindsight. Which I though was interesting as we don't know what this social networking is going to lead to, let alone know what affect it is having on society now. Social networks like Facebook have only been around for seven years in early forms, is that enough time for their true culture impact on us all? No from what John Naughton is explain in the article.

These two paragraphs explore how technology has enabled change in the way we access information off the internet but also how we store things. From the developments of not having to be next to a huge tower of a machine and be able to access the internet from our tiny phones this must of affected the ways in which brands have try to target us in this space but also how platforms have developed to store more of our data (being photos, videos and so on) through cloud software like from google and apple or to creating huge databases on servers like google and Facebook. How is this affecting the way brands interact with us and see us? Are they able to access more personal data than ever before? and is this data secure whilst us not being in control of it?

The comment at the end about "No longer just a publication medium" is really something we are seeing now. We do not just go to the internet to find a data, we go to the internet to engage with data and to challenge and give a opinion on data. Leading to how we interact with brands on Facebook and how they interact, buts its not just brand, its how we interact with each other and represent ourselves through this screen medium.

Like Sherry Turkle explores in her book "alone together" there is no escape from what we do on the internet when our names and ip are attached to it because everything is logged and stored. From google searches to likes on Facebook all these interaction are stored. But how are they used and stored?