Facebook Promotional Video

"Facebook | the things that connect us" or in my opinion "Facebook the thing that connects us". This promotional video found on Facebook.com homepage on the 16th Oct 2012 starts off with using a chair metaphor to the audience. This suggests the basic needs for life, we all need to be able to sit down to be comfortable. We expect for this as a standard of our lives. This leads to the idea of that chairs are designed for us, some are designed for use with a table, some a computer, some for sitting outside but all are abled to move and adopted for our needs. Whilst sitting down we most often socialise to one and another. So Facebook is also a social point like chairs but through a screen (which is detached from that tangible environment we all live and are used to [debate to explore]).  Facebook is a place for socialising which leads to discussion and sharing of data. Data such as images and videos (seen on the timeline below) which leads to the internet becoming an image based medium which I want to explore with Facebooks new purchase of Instgram. But from this video and other article Facebook is nothing without users. We are the content generators which pulls our friends and families and other networks onto Facebook to see what is happening. (able to generate more data from faster and more connected gadgets, cameras on our phones, phones connected to the internet anywhere) (look at function available on Facebook). So from this we can gather that Facebook is just a frame work for users to fill and draw more people onto it. So what does Facebook gain from us? This tutorial video about using your timeline on your Facebook profile has highlighted some interesting things to me. Timeline allows you to back date life events and memorial photos but also current ones and so on to show on your profile for others to see and engage with. This comes across to me as a sort of personal marketing or branding as your able to edit and create things that you feel that represent you through the frame work laid out for you. Why do we want to create with this representation? What motivates us to tell everyone in our network what we just had for dinner? Why is this story so important to other and maybe there is too much information that people are not interested in our own personal stories?