Creative Review May 2012
This article highlighted how social media platform effect the way consumers engage with brands. It explores the idea that people are not wanting the hard sell but wanting to become friends with the brands and be able to engage with its story' and personalities. Then maybe once this engagement with the brands has been created the consumer may feel that the brand more represents themselves as a person (maybe even be friends with that brand or "fanboy") resulting in sales and word of mouth marketing? Interesting how business are adopting to social trends to get more brand awareness but creating engagement within their brands. I was interested in the highlight fact of the internet being a text based media but with new social network sites like instagram & pinterest make it a more visual media. Does this make easier for people to relate to each other? I think it interesting how technology shapes the way we communicate and sell.
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