http://www.telegraph.co.uk/technology/social-media/8879961/Britons-want-brands-to-stay-off-social-networks.html
This article was taken from the Telegraphs website and explores a poll taken out asking the public whether they like brands being on Facebook/social networking sites or not.
The comment about brands are invading peoples personal space is an interesting point, as brands are everywhere in our offline world. From just walking down your home street the general public is exposed to numerous brands from cars to phones to shops and so on. Why should the internet be different? How does brands create an awareness on social networks without the audience feeling negative towards them? Maybe people are wondering whether the internet branding should be less of a hard sell and more of a personal awareness? Like discuss in a previous article post from creative review, with brands trying to create more personalised appearances.
Another interesting point created was that "74 per cent of chinese" online user comment on brands online and only a third of britons. Why is this? Is there something due to the age or users? Willing ness to be associated with the right brand? Something to explore further.
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