Psychology of Popular Media Culture 2012, American Psychological Association
This journal extract explores how people view facebook profiles. The audiences for our profiles are not just friends and family but employers and universities checking if what we say on the application forms/interviews are really true! We all make judgements on each other when passing in the street so why should facebook be any different? This extract looks at what audiences look for as key information to make an informed opinion on a user. From looking at what profile pictures we choose, whether its us by ourselves or with friends or on holiday says alot about a person. But also the information we write about ourselves in our info sections expresses us according to Zorana Ivcevic and Nalini Ambady. But the judgements are not just informed from what we say to the world but it is also about the amount of interactions within our wall from our users on the site.
This could be applied to brands with the images and information displays sets the tone of the page as soon as we land upon it.
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