Pinterest is the fastest growing website of all time with an increase of 52% users in one month. It is more impressive that the website is invitation online so the amount of users allowed entry is limited by the operators. Pinterest allows users collect & share images on a digital pin board.
Unlike other online social networks Pinterest primary audience is females. Replacing the need for physically operation of flicking through magazines and design books and allowing the user to create collection online to share and allow others to enhance. This allows a more personalised space for the user as it is full of things you have put there and want there. Allowing the user to save things for later and plan things out visually, one example in the text is a home schooler planning out her lesson in the medium.
"Social-networking sites have helped businesses influence people, but they are imperfect. People use Facebook and Twitter to talk to each other, not necessarily to discuss things they might want to buy. In contrast, Pinterest users are more often in a shopping mindset when they are using the service. If you're keeping a pin board called "Spring handbags I'm considering," there's a good chance you'll click through and make a purchase."
This quotes show how pinterest might be used as a shopping service of collecting products and items you are interesting and giving a representation of the life the audience would like to lead. Is this just living through a screen or is this going to convert into real life plans? But it does let users upload their own images allowing a two way conversation.
There was also an interesting comment about facebook in this article about facebook growth is now slowing due to the huge amount of people it has within it. Which results in facebook needing users to stay on the site longer to sell more advertising and sponsored links to the user which has lead to facebook buying out companies like Instagram and creating its own app store.
No comments:
Post a Comment