Beyond the like?

http://venturebeat.com/2012/06/17/for-brands-on-facebook-6-ways-to-push-beyond-the-like/
Accessed on the 13th November 2012

The article talks about the content created by brands having a limited shelf life. So meaning that the content will only appear on someones facebook feed at the top until something else is posted by another user or brand which knocks it down. So this article explores how to get people still using your facebook page even when your content isnt at the top of the feed.

"Think about the value exchange between your brands and yourself"

Not just content for content sake, why would a brand invest in something that will not bring a return from audience interactions/attention. The content you create for the brand needs to have a call to action to push the interaction more.

David Dowd talks about re using the content you create to other networks so the brand spreads the net wider with the same content. Hoping that this will result into a call to arms the second time you see it or whether it will remember the user to share it. 

Another important aspect of this article is how brands should use super fans and top content commenters to their advantage. Could the brand use these people to spread the world or listen to their opinions. When doing this does true social capital occur to make the authentic relationships between brands and people?