Sunday 18 November 2012

Facebook Business

https://www.facebook.com/business/overview
Accessed on the 17th November 2012
https://www.facebook.com/business/promoted-posts?campaign_id=281942581907756&placement=homepagewhatsnew
Accessed on the 17th November 2012
https://www.facebook.com/business/influence
Accessed on the 17th November 2012
These are all pages taken off Facebook section for business and advertising which are appealing to companies to set up shop off at Facebook.com. This starts to show in more details how facebook is making its money for hosting all this information and traffic to their site. So a sponsored story is when they post on the users feed when they do not follow them or when one of your friends likes a fan page and it posts through that users account.

This page simplified what I have been exploring through this blog. "Build relationships with them, reach new people and drive sales using facebook." It is basically saying about tapping into the word of mouth marketing section that facebook has created through the framework on sharing upon things each user is using and liking.


So when a user is interacting on a brands fan page the brand is able to "sponsor" the story the user was interacting with onto their feed so everyone else in their network can see what they have been doing. This enables peer to peer recammodation in an indirect form. Sponsored and promoting a story is when the brand pays money to Facebook to get that story spread into the user network, this is were Facebook makes some of its money from.

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