Marketing Magazine, 7/11/2012
Starbucks Social Brand
"We see social media as an extension of the personal conversations that customers have with us instore"
"We believe that customers want genuine and authentic interactions with the brands they choose to engage with online."
The aim to continue the physical relationship created onto the virtual platform keeps the brand values in mind with the customer. Enabling that strong sense of personality of the brand. But as she says the customers are part of the skateholders who have a voice how the business should evolve and improve as well senior management.
Xbox Social Brand
"Boyd says social media offers' good old-fashioned amplification, but with the added credibility of peer recommendation"
Interactions with the brand adds a layer of information and data which enhances what the brand is communicating and can reforce its values but also adds a new angle the brand might not have thought about. Does this interaction make us more special as consumers? As we feel that our favorite brands are listening and so are others?
Manchester Football Club
"Social Media provides the fans with a constant stream of freely accessible information and content, and assist in building and strengthening the relationship between fans and the club."
Keeping active within peoples lives like on the facebook feed or twitter live stream allows them to be more engaged with whats going on and keeps an interest.
"We see social media as an extension of the personal conversations that customers have with us instore"
"We believe that customers want genuine and authentic interactions with the brands they choose to engage with online."
The aim to continue the physical relationship created onto the virtual platform keeps the brand values in mind with the customer. Enabling that strong sense of personality of the brand. But as she says the customers are part of the skateholders who have a voice how the business should evolve and improve as well senior management.
Xbox Social Brand
"Boyd says social media offers' good old-fashioned amplification, but with the added credibility of peer recommendation"
Interactions with the brand adds a layer of information and data which enhances what the brand is communicating and can reforce its values but also adds a new angle the brand might not have thought about. Does this interaction make us more special as consumers? As we feel that our favorite brands are listening and so are others?
Manchester Football Club
"Social Media provides the fans with a constant stream of freely accessible information and content, and assist in building and strengthening the relationship between fans and the club."
Keeping active within peoples lives like on the facebook feed or twitter live stream allows them to be more engaged with whats going on and keeps an interest.
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