http://www.marketingmag.com.au/news/brands-must-personalise-humanise-become-seamless-16434/#.UJzIBaVM8u9
Accessed on the 9th November 2012
"Brands no longer have a captive audience in traditional media channels"
Why is this so? Is it because people not engaged due to having something else to do. Like multi-tasking with mobile technology. Or is it because people do not want to to listen if they cannot interact? Are people getting used to reacting instantly to anything through mediums like text, email, tweeting and facebook.
"Stop Marketing. Stop Selling. Start Educating, entertaining and informing in ways that captivate the people you want to reach."
Allowing people to engage, to gain something from the interaction instead of an one side experience alone. This method seems to be fostering an relationship with the audience. Is this a good thing for the audience though? So we get a more personalised service but does that make it easier for them to force things apron us due to our trust for them?
Accessed on the 9th November 2012
"Brands no longer have a captive audience in traditional media channels"
Why is this so? Is it because people not engaged due to having something else to do. Like multi-tasking with mobile technology. Or is it because people do not want to to listen if they cannot interact? Are people getting used to reacting instantly to anything through mediums like text, email, tweeting and facebook.
"Stop Marketing. Stop Selling. Start Educating, entertaining and informing in ways that captivate the people you want to reach."
Allowing people to engage, to gain something from the interaction instead of an one side experience alone. This method seems to be fostering an relationship with the audience. Is this a good thing for the audience though? So we get a more personalised service but does that make it easier for them to force things apron us due to our trust for them?
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