Tuesday 6 November 2012

Instagram

Creative Review November 2012 Photography Annual

I was surprised with how important images are across what we need from the internet. Even big brands like Burberry using them to promote their brands and interact with audience. A keep player in Multimedia branding on social networking seems to be HOLLER which needs more looking into. It was interesting that companies like instagram that has adapted to the mobile revolution are being snapped up by bigger social networks like facebook to help them adapt to the mobile revolution. Will a similar thing happen ton Pinterest? So is instrgram going to enable to facebook to grow more into the mobile market place or was it a waste of money? How are brands really using instagram? Is it a more humanised face for the brands?

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