http://mashable.com/2012/03/29/humanize-brand-social-media/
Accessed 7th November 2012
"Humanising a brand simply means trying to interact with each customer on a personal Level"
"I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 'we don't draw a distinction between your mom and a bar or soap,"
This statement suggests that facebook believes that brands are as much human as we are and the audience is as much a brand as a tub of ice cream. So when the framework is set up this way there is no way of stopping the interaction between the continue and allows a more deep and interactive debate/convo.
Another point of interest from this website article was that a brand cannot just display themselves as being humanised through social media. The brand really needs to be taking steps towards being a humanised structure of operation so the consumer is able to understand what they are buying into.
Accessed 7th November 2012
"Humanising a brand simply means trying to interact with each customer on a personal Level"
"I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 'we don't draw a distinction between your mom and a bar or soap,"
This statement suggests that facebook believes that brands are as much human as we are and the audience is as much a brand as a tub of ice cream. So when the framework is set up this way there is no way of stopping the interaction between the continue and allows a more deep and interactive debate/convo.
Another point of interest from this website article was that a brand cannot just display themselves as being humanised through social media. The brand really needs to be taking steps towards being a humanised structure of operation so the consumer is able to understand what they are buying into.
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