Starbucks

http://www.grandsocialcentral.com/hustler-marketers/brand-managers/starbucks-brand-managers/starbucks-use-of-social-media-keeps-customers-coming-back
Accessed on the 16th November
http://www.jungletorch.com/blog/2010/12/14/starbucks-effective-use-of-social-media/
accessed on the 17th November

This article gives example of what Starbucks did in 2009 to get people interacting with the brand from offline sources. 

In May 2009, in an attempt to get Starbucks lovers involved, Starbucks launched an online/offline campaign.  They noticed that daily people are on Facebook or Twitter posting pictures and chatting with friends about what they have been doing during the day.  Taking that into consideration, Starbucks placed pictures in major cities of the US. They then challenged fans to be the first to post those pictures on Facebook and tweet about them.  They used common knowledge of what people do daily and turned it into a game. Great way of using the fan base you already have to your advantage by getting them active and spreading the word by word of mouth.

Another interesting thing Starbucks does is actively asks for peoples opinions for suggestion and improvements to the services they use. This seems to be a kind of ownership for the consumers over the brands. 

This source states that Starbucks has gained over $67.8million worth of social media impact through their facebook site. I have tried to follow the source given of "General Sentiment" who took out the survey only has links to other news stories about it on their website. The article does state like others I have referenced in this blog that Starbucks is the leading company on facebook making the most of Facebooks brand page.