Friday 9 November 2012

Facebook: Brand Building Video

As John Naughton says in his book From Gutenberg to Zuckerberg, this video from facebook says the same. "Facebook is an essential part of their daily life." With the term 'their' refereeing to the facebook community. I thought the comment about the user "Contuinely finding content is meaningful to them and sharing it" as are they really sharing the data or is it facebooks inbuilt sponsored link function sharing it for the user. To spread the word within their network without a choice?

The comment about being able to target people, who you think want your product. Is this the right way to go around it? Does this slow down the free will of the user to find content they want not what Facebook thinks they want. 

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